Do I have to hire all five Impulses?

No. Each Impulse works on its own; you start with the one costing the business the most.

How do I know which one I need first?

The diagnosis tells you in thirty minutes: what's holding you back and what to fix first.

How is an Impulse different from regular consulting?

Consulting diagnoses and leaves. An Impulse is a concrete intervention: you get something built and working, not a PDF with suggestions.

Can I hire more than one Impulse at a time?

Yes, though it's better to start with one so effort doesn't get spread thin. The diagnosis helps decide the order.

IMPULSUS · The model

Most businesses don't have an effort problem. They have a problem with how they're built.

An Impulse is a concrete intervention on a specific part of your business — how you decide, your brand, your website, how you get clients, your processes. Each one works on its own. Together they form the system that makes growth stop depending on your effort.

05Impulses
03Business profiles
04Steps, always in order
01Starting point: the diagnosis

The system · 01

Five Impulses working as one.

Go through each Impulse to see which part of the business it works on. Everything converges on the same thing: a business that grows without depending on you.

In detail · 02

What does each Impulse do in a business like yours?

Choose an Impulse and a profile. What you see is what happens: what it reviews, what it builds, and what changes.

01

Structure Impulse

Orders how the business operates so not everything goes through you.
02

Brand Impulse

Builds how the market sees you, at the real level of your work.
03

Platform Impulse

Turns your website and channels into a door that actually produces.
04

Marketing Impulse

Sets up a way to get clients without pushing every week.
05

Automation Impulse

Puts technology to do the repetitive work for you.

Hover over each plane to see the detail

01 — Impulse

Structure

What it is

Orders how your business is built — how you decide, which priorities lead, what processes hold up the operation — so it works as a system and not everything goes through you.

Which profile are you operating from?

Result in the business

The business stops growing by effort and starts growing with direction.

The diagnosis tells you which Impulse to start with. Start the diagnosis

Start here · 03

What's holding your business back today?

Not the symptom — the real problem. Choose the situation you recognize and the diagnosis tells you where to start, in thirty minutes.

01 You already have clients, or you're just starting to offer what you know. Either way, everything goes through you. I'm an expert or professional This is my situation 02 The business grows, but every month brings more disorder and more work — not more scale. I have a growing business This is my situation 03 There's structure and technology, but departments don't connect and everything ends up on the leadership team's desk. I run an organization This is my situation

The diagnosis isn't a form. It's the start of a strategic conversation.

Questions · 04

Before choosing where to start.

Do I have to hire all five Impulses?: No. Each Impulse works on its own; you start with the one costing the business the most.
How do I know which one I need first?: The diagnosis tells you in thirty minutes: what's holding you back and what to fix first.
How is an Impulse different from regular consulting?: Consulting diagnoses and leaves. An Impulse is a concrete intervention: you get something built and working, not a PDF with suggestions.
Can I hire more than one Impulse at a time?: Yes, though it's better to start with one so effort doesn't get spread thin. The diagnosis helps decide the order.